Top 5 Reasons You Need a REALTOR®

Posted by Amethyst Green on January 12, 2023

Top 5 Reasons You Need a REALTOR®

As a REALTOR®, I believe in providing a service that is built on expertise, integrity, and personalized attention to my clients. While there may be gimmicks and shortcuts that promise to make the process of selling a home easier or faster, they often fall short in providing the level of service that clients truly need. The real estate market is constantly changing and a REALTOR® with a deep understanding and knowledge of the local market can provide valuable insights and advice to sellers. Additionally, expertise in negotiation and the ability to effectively market and showcase the properties to the right audience will give clients the best chance of selling their home at the right price. Furthermore, the commitment to act in the best interest of clients, and maintain the highest level of professionalism and integrity, ensures we're there for clients not only during the selling process but also in the long term. A REALTOR® will outlast all the gimmicks out there because our service is built on a foundation of expertise, integrity, and personalized attention that truly benefits the clients.


Top 5 Reasons You Need a REALTOR®: 


  1. Expertise in the local real estate market: REALTORS® who hold designations, such as the Real Estate Negotiation Expert (RENE) or Luxury Home Certification (LHC), have demonstrated a high level of knowledge and experience in the local real estate market. They can provide valuable insights and advice to buyers and sellers to help them make informed decisions.
  2. Marketing & Multiple Listing Service (MLS): Realtors employ various marketing tactics such as advertising, networking, and utilizing technology and social media to promote properties and connect buyers and sellers. They effectively use their market knowledge to position properties attractively and reach a wider audience. REALTORS® have exclusive access to the MLS, a database of properties for sale that is not available to the general public. This gives them access to a wide range of properties and allows them to quickly identify properties that match a buyer's specific needs and preferences while also marketing to other buyer brokers. 
  3. Master Negotiators: REALTORS® are trained negotiators who can help buyers and sellers navigate the often-complex process of buying or selling a home. They can help buyers make competitive offers, and help sellers set the right price for their property. Furthermore, REALTORS® can help to ensure that the transaction goes smoothly and that all parties interests are protected.
  4. Network of professionals: REALTORS® have a network of professionals they work with regularly, such as home inspectors, mortgage lenders, and attorneys. This can save buyers and sellers time and effort in finding qualified professionals to assist with the buying or selling process.
  5. Professionalism and Integrity: REALTORS® are held to a strict code of ethics by the National Association of REALTORS®. This ensures that REALTORS® will always act in the best interest of their clients and maintain the highest level of professionalism and integrity.


In conclusion, I know it might be tempting to find a way around using a licensed professional, perhaps thinking you might save money.  I would offer to at least have a conversation and interview, complimentary to you.  I can say first hand after closing a transaction with a discount service at the other end of the table, it most certainly was not in favor of the seller.  In fact, the seller lost money because of lacking representation and ethics. I use this analogy, you wouldn't trust the receptionist to perform your surgery. I'm aware we're not performing life-saving procedures, but we are managing, for most, the largest financial asset you have... why would you leave this to an intake form?  


Cheers and Real Estate,